"I
am a beginner at netmarketing, not very good at ad writing
and I really needed some help with it. After having an
ad writing workshop with Cathy, the full page ad I was
trying to write turned out to be just great!
"I'd
recommend it to anyone who needs a little help, because
it's not given to everybody to have the skill to write
good ads.
"Cathy's
quick, precise response to questions about my
site's copy was very impressive. She not only
took the time to read it but actually helped me
by identifying some areas where I was weak and
pointing them out to me. I appreciated her honesty."
"I
have been very impressed with OneStops services
and capabilities. The company is playing a key
role in our overall growth and success. By providing
cost effective solutions to our business they
have allowed us to expand our overall customer
base."
So many
of us who have decided to do business online have no background in marketing
or advertising. It can be so frustrating without any kind of guide.
Here
is a list of some textbook rules regarding marketing and advertising in
general. These are important points that we should all keep in mind whenever
we write an ad:
1. People don't
like ads until they see something they want or need.
2. Headlines should
always illustrate the best, specific benefits of one's offer. Cryptic
headlines might be fun, but they simply can't compare (in terms of results)
to an honest headline that spells out your offer.
3. Tell your prospects
exactly what you want them to do. Don't assume that they know what the
next step is. Whether you want them to click through to your web site
or send you an email for more information, be sure to let them know
and don't forget to provide the link or address.
4. Every ad you
place is an opportunity to rate your copy. A mediocre ad won't get many
responses, but a great ad can clicks almost anywhere. Don't waste your
time placing ineffective ads, always check your results.
5. Networking with
others is a good way to make sales, but nothing beats good ad copy.
6. Networking is
not about making lots of instant sales. It's about getting to know people
and letting them know what you have to offer. When they have a need
for your product, they will look you up.
Writing effective
ad copy takes practice. Don't get discouraged if your first attempts don't
yield a lot of results. Continue to work with it and test it until you
find that words that speak to your perfect customers and make them click.
About the Author
- Cathy Wagner, owner of ONE
STOP Internet Business Services,
is
a writer/author, webmaster, and online business expert. Her articles and
business advice have been published all over the Internet. She personally
helps a wide variety of online business people sell their products and
services more effectively and she's earned an excellent reputation as
an honest and knowledgeable expert in her field who is truly committed
to helping others.
More articles by Cathy Wagner
This
article is freely available for reprint provided the resource box is included
intact. For a plain text version of this article, please send an email
request. For a complete list and links to all of Cathy Wagner's articles,
please email here.
