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Subject:

Search Engine Optimization Basics

Sherry writes:
I have SEO issues. More like, It's just not very easy to do and I never really know if I've done it correctly or if I've done all that I need to do to drive targeted traffic to my site. I get traffic because I have an Adwords campaign, but I don't want to rely totally on paid advertising if I can generate some traffic via search engines. There's some, but I just don't quite get the whole Google thing. I never know where I am with them. From what I've read neither do alot of website publishers.

Sherry
familycrockpotrecipes.com

Cathy's reply:
Hi Sherry,

Search engine optimization is a big topic, some people have based an entire career on studying search engines and how to get better ranking. So, my comments below in no way constitute a complete answer, but I think they cover the basics.

You need meta-tags. Today, some people say keyword meta-tags aren't as important as they once were, but I still use them. Some search engines still look at them and it's a good way to focus and decide what your keywords should be. Here's a great tool if you need help choosing the specific keywords that people actually use in searches.

You need keywords in your text. This is very important. The number of times a particular keyword appears in your text tells a search engine how thoroughly your site covers this topic. Here is a good tool to check the "keyword density" of your web site text.

You need links to your site from other sites. This is also very important, but don't rush right out and try to get your link on every site you see. The links that will really do you good are those that are on related sites. I've also found a URL in the resource box of an article that gets published on a variety of sites can greatly improve "link popularity" (which is the term search engines use to measure how many site link to you.) Here's a tool to measure link popularity.

Another factor in search engine ranking is time. Once you've done what you can, keep an eye out for linking opportunities and wait. In the meantime, there's plenty of other ways to market your site, too.

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Have a Profitable Day,

Cathy Wagner
ONE STOP Internet Business Services
Providing Freedom Seeking Entrepeneurs with
Low-Risk, Online Profit-Building Guidance.

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